EssilorLuxottica Digital Strategy Review • Giuliano Cerullo

Overview

Strategy case on EssilorLuxottica, assessing how the group’s digital initiatives, data assets, IT architecture and AI capabilities support its strategic pillars, and proposing a 2027-30 transformation roadmap.

The project was delivered in two outputs:

Slide deck .pdf fileSlide deck covering business, digital, data, architecture and AI strategy, with gap analysis, recommendations and roadmapOpen PDF Simulator interactive web appInteractive investment simulator to test the cost and payback of the proposed roadmapOpen

Key Tasks

Mapping of four digital initiatives and seven data sources across consumers, partners and patients
Strategic alignment matrix linking initiatives, data and IT to the group’s strategic pillars
Gap analysis across data integration, IT architecture and AI adoption
Risk mapping of the proposed transformation moves
Costed 2027-30 roadmap with an interactive investment simulator

Core Insights

Fragmented data foundation: two ERPs with no group-wide data layer limit integration across the value chain

AI gap in operations: no AI deployed in supply chain or back-office, despite strong consumer-facing initiatives

Limited reach and data control: partner platform available only in the US, and smart-glasses data held by Meta

Proposed roadmap: four moves, from ERP unification to new data-sharing terms with Meta, in a ~€0.5-0.8bn 2027-30 plan, with payback tested through the investment simulator.